Wednesday, July 29, 2009

107 Degrees of Supination

Okay I get it. It is hot. We have a family tradition of punching somebody in the arm when they state the obvious. I have heard the statement "boy it is hot" so many times. I do not even hear it any more. I only punch family.

Today it is going to be 108. How does 108 differ from 105. In my opinion it doesn't. Your just one more day sick of it. I did get out for a bike ride today and you know what, it is no big deal. It's kind of like riding a horse in the old west. it is dusty and you are thirsty.

According the New York Times "Media and Advertising: This is Coors approach to advertising.

The campaign is meant to tease beer drinkers, piquing their curiosity until the introduction on May 15 of what Coors Light is calling cold-activated cans: The mountains on the cans’ labels turn from white to blue when the beer is the right (cold) temperature for drinking. The cans are a companion to the cold-activated Coors Light bottles introduced in 2007.

The imbiber needs insurance that their beer is actually cold. I can not believe that Coors is actually fawning to the idiot that lie with in us all. I will make no opinions or judgements. I just simply refuse to drink that stuff.

Now I need somebody to tell me when it is actually hot. I have a Bangles song stuck in my head. That should tell me it is hot.
Close your eyes and give me your hand
Do you feel my heart beating, do you understand?
Do you feel the same, am I only dreaming
Or is this burning an eternal flame?
I think my brain caught on fire.

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